Strategic Product Leader | Innovation-Driven Product Architect | Visionary in Product Excellence
Empowering businesses through transformative product strategies across FinTech, EdTech, ERP, and Enterprise Solutions.
I am a Strategic Product Leader with over 20 years of excellence driving innovation and delivering transformative product solutions across FinTech, EdTech, ERP, and enterprise development tools.
Currently leading product strategy for APEX ReportCraft (ARC) at 700apps, empowering 850K+ Oracle APEX developers globally. My career spans high-impact roles across Egypt and Saudi Arabia, where I've secured regulatory approvals, led cross-functional teams, and delivered measurable business outcomes.
My approach combines user-centric design thinking with data-driven decision making, ensuring every product I build creates real value for both users and businesses.
Two decades of building impactful products across global markets
700apps — APEX ReportCraft (ARC)
Leading product strategy for APEX ReportCraft (ARC), a powerful reporting tool empowering 850K+ Oracle APEX developers globally. Driving the vision, roadmap, and go-to-market strategy to establish ARC as the industry-standard reporting solution.
Tamawal FinTech Platform — Saudi Arabia
Led product strategy for Tamawal, a regulated FinTech platform in Saudi Arabia. Successfully secured the Saudi Central Bank (SAMA) license — a critical milestone in the platform's journey to market.
DigiNation — Saudi Arabia
Led enterprise product development in Saudi Arabia, collaborating with the Ministry of Transport and STC. Managed cross-functional teams to deliver mission-critical enterprise solutions on schedule.
EGYsystems
Spearheaded product management initiatives leading to a 70% increase in project quality and 40% productivity boost through innovation-driven processes and Agile transformation.
Infocus-MIS
Owned end-to-end product lifecycle for enterprise management information systems, delivering customer satisfaction improvements and streamlined delivery timelines.
TECVISION
Managed financial systems product portfolio, achieving a 35% cost reduction through optimized processes and strategic vendor management.
Scientific Computing Center — Cairo University
Led technical teams at one of Egypt's premier academic institutions, building strong foundations in enterprise systems, team leadership, and technical problem-solving.
Numbers that tell the story of transformation
A comprehensive toolkit built over two decades of product leadership
Continuous learning as a cornerstone of professional excellence
Cairo University
2004
Ain Shams University
2002
Open to new opportunities, collaborations, and conversations
Whether you're looking for a strategic product leader, a keynote speaker, or a thought partner in product innovation — I'd love to connect.
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